Options – Getting Started & Next Steps

Welcome to the Newest Marketing Playground – The Escape Room

Imagine being locked up in a room, which most people may find a frightening experience, but not anymore today because there is a modern way of making it a cool experience. There is now a so-called escape room that has become the new vogue that gets everybody talking, and not only among the participants who love the new experience, but also as a door to some innovative marketing opportunities in today’s modern times.

You may ask what an escape room exactly is about. Well, you can start by imagining yourself being locked up in a room, with few random clues, but no idea how to get out. This new craze would involve players of up to 12 persons who will be using their agility in order to lock door after door with the use of their physical and mental agility, then while trying to figure out the cryptic clues in a frantic situation, would have to make the escape in just 60 minutes.

This is not a new concept of course, but after many years of virtual reality development that immerses us with a new world of experience, escape rooms have managed to go up to a new thrill after several experimentations. With sharp marketers around nowadays, this activity is being tracked and have found modern ways in order to maximize one’s exposure to the experience. The style of marketing agreement in this new craze is the so-called tie-in style which is the ruling formula.

What makes this new craze a success, although the style of marketing cannot be claimed as totally new, is that there is a perfect marrying of the products with the experience. Also, it is based on the fact that consumers nowadays would like to spend to their money in doing something rather than just watching an advertisement go by.

One can link back this trend to the world of video games and other similar games. Here, games will be launched by marketers, while hosting real world experiences such as events, competitions and interactions and compliment it with the gameplay in order to make it tangible. At this point, there should be a partnering and collaboration which is clever in nature. In order to have a commercial relationship that will be beneficial, a perfect partnership is to be based and founded on. In this arrangement, a win-win approach is the goal, where using the escape room company and copyright owners will work together for a perfect partnership founded on mutual and beneficial relationship, with the end result of getting maximum exposure.

At the forefront of this marketing are design and innovation since each room will have different theme and difficulty level, plus clues will also be themed around each room’s subject matter.

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